How To Start Marketing On Pinterest ASAP!
As a publisher, focused on distributing digital content in the MOST EFFICIENT way possible, we really get a feel for what are the biggest digital marketing opportunities.
Truth is, everything works to some degree. Marketing is pretty much limitless now with social media. You could have a 30 person team dedicated to creating and executing a strategy on just Instagram, and you would just be scratching the surface.
However, finding the golden moment when these platforms are thriving with users but only a small percentage of brands are marketing to them, is key.
That’s Pinterest right now, and it may not be that way in 6 months.
Pinterest is a visual search engine. Like if Instagram and google had a baby. There’s way more buyer intent then FB, TWTR, IG, or SNAP, yet people are just as engaged on the platform.
Instagram is the biggest opportunity to really give your brand a face and personality, but when it comes to KPIs like reach, clicks, and conversions, Intagram has been no match for Pinterest in our observations.
It’s made for products, and content that promotes products. There’s a heavy focus on the Food/Bev, Fashion and Home spaces. If you’re in those spaces, you NEED to be on Pinterest. And if you’re in a different space, I think most of them are coming.
We’ve seen awesome results for our brand and our client’s brands, from both the organic and paid opportunities. The paid ad opportunities are pretty incredible if set up right. CPCs and CPMs that are unheard of.
Pinterest is really just getting started with their advertising opportunities. Meaning early access to all sorts of programs that they’re desperate to make work and get results for early adaptors.
We think it will be like FB, where once it get’s saturated with more advertisers, the opportunity will decrease in value. And we all know even though FB can still have great payoffs, it’s nothing compared to 5 years ago.
The good news is, you probably already have the base of a lot of content for Pinterest. And if not, it’s not hard to work backwards and build out some good strategy fast. Simple visuals, proper copywriting, and a few tricks go a long way.
Top 3 Pinterest Marketing Strategy Tips:
Pin Consistently. Make sure you are regularly pinning original content and others content. Pinterest responds well to consistent usage, and every pin is an opportunity for impressions.
Experiment with style of pins. Different sizes, different formats like photo, video, or graphics, and different types of copy. You never know what may get a ton of organic distribution, the important thing is to experiment.
Work on getting a base of distribution with group boards, paid ads, or growing your following. Once Pinterest recognizes that you post quality content, it’s more likely to get pushed to more people.
Check out our Pinterest page that reaches around a half-million people every month for some inspiration. It’s all about good content, formatted ideally for Pinterest’s platform.
If you are interested in diving in to Pinterest, feel free to reach out! We love helping brands grow on Pinterest and take advantage of the massive opportunity that it is.
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