Best Way To Market and Sell Keto Products
How to reach the keto market with your brand, product, or service
Are you trying to reach the keto audience? Targeting this demographic, whether it’s your primary consumer or if it’s just a segment of your customer base, can be extremely powerful.
You might be trying to market a keto or low carb cook book. Maybe you offer a program or are a gym who sees the keto segment as a perfect customer. Perhaps, your product is geared towards keto, or is keto friendly. Or maybe you’re in the grocery or fitness retail industry and you sell keto friendly products. All of these situations make it a must to reach keto people online.
The keto consumer is passionate and vocal. They buy into products, brands, services, and programs that will enhance their lifestyle.
Like all good segment marketing, you want to focus on 3 main things.
Targeting. Where can you reach highly targeted keto customers.
Reach. How do you tell a plethora of this market about your offerings efficiently.
Influence. How do you tell people in an influential and meaningful way that builds affinity.
We run a series and community called KETO WEEKLY, which allows us to really understand this demographic. Keto Weekly is an email-forward series, where we provide the most valuable keto content straight to our subscribers inbox every week. Each newsletter inspires our readers with trending recipes, motivational stories, and helpful info and suggestions.
Our audience sees Keto Weekly as their go-to source for keto inspo, and we have built a trusting relationship with this audience that we’re proud of. We’re able to communicate at scale with the keto community, in one of the most statistically powerful ways, their inbox. We see way above average open rates over 40% and astronomical click through rates over 30%.
This is what you want to look for. Strong, highly targeted, keto communities and groups that you can get involved with. You want advertising opportunities that seamlessly recommend your product to a plethora of your ideal consumer.
When we feature a brand on Keto Weekly, it’s pretty much like having someone with a ton of keto friends, tell them all that they love “your offering” and to check it out. It’s a chance to reach so many of your ideal customers with an influential referral from a trusted source.
That being said, we only partner with brands and products that we believe our community will truly love. This brings immense value to everyone involved.
If you’re interested in marketing to the keto community, give us a shout and we would love to elaborate on how to get involved with Keto Weekly.