Pinfluencers | Everything You Need To Know

Pinfluencers?! In this article we’ll tell you everything you need to know about Pinfluencers, and how you might use them and Pinterest to meet your digital marketing goals.

Our brand publishes food content and reaches over 1 million people on Pinterest every month and drives 10’s of thousands of engagements. So yes, Pinterest is a great marketing tool.

What are Pinfluencers

Pinfluencers are brands and people that have influential Pinterest accounts. Publishers, bloggers, and individuals with strong Pinterest accounts often make up the ideal Pinfluencer.

What categories are best to market on Pinterest

Pinterest users are heavily focused on food, fashion, beauty, home and garden, travel, and lifestyle. However, Pinners use the platform to find all sorts of info. A platform with 100s of millions of monthly users means every interest imaginable is within the user base.

How to choose a Pinfluencer

Choose influencers based on engagement. Followings on Pinterest aren’t as important as well performing content. You can see how many “monthly viewers” a page has by clicking on their profile. Also if you look for pins that are relevant to your ideal customer, look at the pins that populate, see if they’re popular (how many re-pins they have) and then click over to the original Pinner. Look for Pinfluencers that create great looking content, but most of all look for a depth of knowledge that indicates that they really know how to use Pinterest. Here’s an easy start: you can contact us to learn more about partnering with us on Pinterest Campaigns.

Marketing on Pinterest vs. Instagram and Facebook

While working with influencers on other platforms has proven to be very valuable, Pinterest Influencers might actually be your best bet. The biggest difference is longterm results. A well thought out Pinterest campaign pinned by a good account can potentially result in extremely targeted traffic for years to come. It has the ability to redistribute organically for the foreseeable future. You can get initial viral activity just like other platforms, but you get an evergreen proposition in addition, similar to google.

How to work with Pinfluencers

Reach out! Find the accounts that you think would be successful. The best way to do this is to spend a little time on Pinterest. Then visit that users website to contact them or even message them on Pinterest. Again, we’ll make it easy: Get started by having a conversation with us.

Best way to create a Pinfluencer campaign

Take the Pinfluencer that you are working with’s suggestions. Think longterm in terms of strategy. A simple ad type of pin might work, but interest driven content that seamlessly integrates your brand will produce the best results. A good Pinfluencer will not only know that tricks of distributing content, but they’ll also have a proven account that Pinterest recognizes as a quality content producer.

The time is now! Don’t wait for Pinterest to get oversaturated with ads and Pinfluencer partnerships. Jump in and take advantage of this super hot marketing opportunity before it’s gone!

TOFM is a unique digital publisher that reaches million of mindful consumers around the natural and specialty food space.

Pinterest recently selected our content to their Top 10 Food Trends for 2019