Year Founded: 2019
Founders: Izzy Shu, Tony Jimenez, Dave Korstad
About: JOI is Just One Ingredient, a creamy nutbase that blends with water to make the world’s best plant milk in seconds. We use 100% premium, all-natural almonds or cashews, providing more flavor and nutrients (protein! fat! fiber!) than the boxed stuff, and less hassle and waste than traditional methods of making plant milk at home. One shelf-stable tub makes up to 7 quarts of milk...we’re not just plant-based, we’re planet-safe! Reduce your packaging waste and improve your carbon footprint by adding JOI to your life. Zero additives. Zero preservatives. No added sugar. Always vegan, keto-friendly, kosher, non-gmo certified and dairy-free. Add JOI to your daily routine and taste real nutmilk for the first time – no the actual first time!
JOI was born with a purpose to create simple solutions that do better. At our core, we are a team of design strategists with a shared vision to elevate food quality and experiences, while eliminating wastage and non-recyclable packaging. We are excited to provoke the food industry towards more sustainable practices and the possibilities behind plant-based foods.
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